Kyiv to Host the Fifth Ukrainian Sports Marketing Conference: What We Know
Businesspeople, athletes, and politicians will gather in one place.
The fifth SBC Summit Ukraine will take place May 27 at the Parkovy exhibition center in Kyiv. Event organizers told DeTalks.
According to organizers, the event will bring together over 1,200 guests, including marketers from sports clubs and federations, brand and media representatives, investors, and top management from sports organizations.
DeTalks is the official media partner covering SBC Summit Ukraine 2026. Look for exclusive content from the event on the media's Telegram channel and social media.
Event Program
This year's conference program — the broadest in the event's history — covers six thematic blocks:
- the challenges of sports marketing during wartime and brand collaboration with sports organizations;
- the transformation of the fan experience in the digital age;
- corporate social responsibility: veteran support, rehabilitation through sport, and educational projects;
- the integration of technology into sport;
- the role of media, celebrity marketing, and athletes' personal brands off the field;
- partnerships, sponsorship, and success stories in the sports industry.
See the full event program here.
50 speakers will take the stage at SBC Summit Ukraine 2026, including Minister of Youth and Sports Matvii Bidnyi, National Olympic Committee of Ukraine President Vadym Hutzeit, footballers Oleksandr Shovkovskyi, Andrii Pyatov, and Denys Boiko, Olympians Daria Bilodid, Anna Rizatdinova, and Roman Svichkar, and managers from Adidas Ukraine, SCM, MHP, MEGOGO, Lenovo, KFC, and others.